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1.95 million visitors to the Auschwitz Memorial and Museum in 2025
In 2025, 1.95 million people visited the site of the Auschwitz Memorial, which represents a 7% increase compared to the previous year.
About 23% of visitors originated from Poland. The subsequent largest groups were from the United Kingdom, Italy, Spain, Germany, the United States, France, the Czech Republic, Israel, and the Netherlands.
“At a time of simplification and superficial treatment of information, as well as growing disinformation, learning the history of Auschwitz with a guide is of particular importance. This form of visiting was chosen by 9 out of 10 visitors,” said the Museum’s Director, Dr. Piotr M. A. Cywiński.
Currently, 340 guides conduct tours at the Memorial in 20 languages.
“It is largely thanks to them that a visit to the authentic post-camp space becomes a place where memory is formed—memory that can influence our choices today,” added Deputy Director Andrzej Kacorzyk.
Due to the high volume of visitors, we highly recommend that anyone planning to visit the Museum make a reservation beforehand through the Museum’s official website: visit.auschwitz.org.
“This is the only official system for reserving entry passes to visit the former German Nazi concentration and extermination camp Auschwitz. The Museum does not cooperate with any external entities in this regard and bears no responsibility for canceled reservations made on other websites. Therefore, we ask visitors—also when booking online—to make sure they are using the Museum’s official reservation service,” emphasized the Museum’s spokesperson, Bartosz Bartyzel.
In 2025, more than 34,000 people participated in conferences, seminars, or study visits—an extended form of visiting that included additional educational activities. The majority were from outside Poland. The International Center for Education about Auschwitz and the Holocaust organized nearly 1,500 educational activities.
In 2025, we opened two new permanent exhibitions: the first part of the New Main Exhibition devoted to the experience of Auschwitz prisoners, and the exhibition Poles in KL Auschwitz. In the Shadow of Death – Oświęcim during the German Occupation 1939–1945.; as well as two temporary exhibitions: Prussian Blue by Yishai Jusidman and Ecce Homo – the Person and the Face by Artur Kapturski.
The platform Auschwitz in Front of Your Eyes offers guided online visits to the Museum. Available in seven languages, this option is designed for groups like schools, universities, educational institutions, museums, and companies. In 2025, a total of 5,302 people experienced this unique “live” connection with the historic site—a method which is unparalleled.
More than 3 million people now follow the content published by the Museum across various social platforms. In 2025, the most dynamic growth was recorded on Facebook, with over 300,000 new followers.
Viewership of videos on YouTube nearly doubled, with total views surpassing 1.6 million in 2025. Short videos covering different facets of Auschwitz's history are especially popular.
In 2025, the online space began to be flooded with false images, videos, and content related to the history of Auschwitz and the Holocaust, generated using artificial intelligence.
“This is a very dangerous phenomenon. That is why we are calling on social platforms—above all Facebook—to adapt their regulations so that the publication and dissemination of such content is not possible,” emphasized Piotr Cywiński.
Online lessons can be accessed at lesson.auschwitz.org, and the bilingual podcast series On Auschwitz is available on all major global platforms. To date, over 60 episodes have been listened to more than 3 million times.
In 2025, transcripts of all episodes were published on the dedicated website podcast.auschwitz.org, greatly simplifying the process of finding their content.
